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Virbac to Launch Pet Dental Campaign
Virbac Animal Health of Fort Worth, Texas, reported Dec. 15 that it will launch its “Clean Every Tooth Pet Home Dental Care” campaign in January to help educate pet owners on the importance of making their pet’s dental health part of their daily routine.
The campaign, which will provide veterinarians with client education materials supports the annual National Pet Dental Month in February.
“Professional dental cleanings are vital,” said Denise Skurdalsvold, senior marketing manager for Virbac. “And we’ve now learned that home care, in-between cleanings, is also critical to protect a pet’s teeth and overall health. With C.E.T. [Clean Every Tooth], it’s our hope that prevention of dental disease will become as natural to pet owners as vaccinations and heartworm prevention.”
The C.E.T. Pet Home Dental Care allows veterinarians to recommend the most appropriate home dental care program based on each patient’s stage of disease and the owner’s ability to comply with recommendations. For example, a home dental program may include C.E.T. Chews, Aquadent Drinking Water Additive and/or tooth brushing.
The C.E.T. “3 Easy Options” to dental health touts: Good to Chew, Better to Rinse, Best to Brush.
“By recommending daily care, veterinarians are helping feline and canine patients live longer, happier, healthier lives,” Skurdalsvold said. “In the process, they’re keeping clients happy in knowing their pets are in better health.
“C.E.T. educational materials and products f...
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